Ramblings on a Word – Algorithm

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Algorithm – method for tracing predictable patterns

When Úrsula Iguarán, matriarch of Buendía family began to go blind in her old age, she devised a clever method to keep the impaired vision a secret. She accomplished this successfully by observing, processing and storing data.

While walking down the verandah one afternoon, she nearly tripped over her daughter, Amaranta who was sitting in the shade doing needlework. Amaranta reacted sharply and asked her mother what was wrong, to which, Úrsula responded that it would not have happened if she was sitting in her usual place. The ensuing conversation and some reflection made Úrsula realize that the sun’s position changed slightly throughout the year, which caused her daughter to move to that extent each day from her usual place into the shade, until one day she obstructed her mother’s carefully memorized path.

Úrsula listened, deduced and memorized the patterns of all her family members and realized during the process that her family lived in predictable patterns, so much so that she could pin-point where everyone was at any given moment on any day. Her mental map was so accurate that one time, she helped locate her daughter-in-law’s misplaced wedding band through an aberration in the pattern.

This is the technique Google search, Facebook and other social media websites uses today to understand the behavior of their users and hopefully convert that into advertisement revenue or create emotional hooks by customizing user experience thereby making the user feel special. Continue reading “Ramblings on a Word – Algorithm”